Advertising and Digital Marketing Strategy
Before designing, publishing, or planning a campaign, we need to understand what you want to achieve. At Alterno, we turn business objectives into clear, actionable, and measurable advertising and digital marketing strategies.
FIRST, THE PLAN.
Strategy for
Advertising and
Digital Marketing
FROM A GOAL TO AN ACTION+
A strategy doesn't start with choosing a platform. It starts with understanding the business, the audience, the market, and the problem we need to solve.
We analyze the current situation and define objectives, target audiences, positioning, messaging, channels, budget, and metrics to establish a direction before beginning implementation.
WHAT CAN WE WORK ON?
☑️ Advertising and Marketing Strategy
☑️ Marketing and Communication Plans
☑️ Competitive Research and Analysis
☑️ Audience Definition and Segmentation
☑️ Positioning and Key Messages
☑️ Customer journeys and touchpoints
☑️ Launches and repositioning
☑️ Channel and media planning
☑️ Campaign budgets
☑️ KPIs, measurement, and optimization
We don't develop plans just to have them sit in a presentation. A strategy should help you decide what to do, what not to do, where to invest, and how to measure results.
And when it comes time to execute, our team can integrate strategy with creativity, content, media, social media, web development, automation, and data.
A STRATEGY THAT CAN BE IMPLEMENT+
We define metrics from the outset to understand what’s working and where there are opportunities for improvement. Depending on the project, we can measure reach, traffic, engagement, leads, conversions, cost per result, sales, and other relevant KPIs.
WE MEASURE TO LEARN+
Do you have a goal but don't have a plan yet?
Tell us what you want to achieve, and we'll help you turn it into a strategy+