Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead in attention, traffic and purchase decisions. AI does not replace these channels: it empowers them and improves their efficiency.

Retargeting is key to maintaining a presence in the consumer's mind. We explain how it works, why it impacts and how user psychology plays an essential role to achieve results without making your brand feel invasive.

Digital media allows you to measure everything, in real time. Here we explain the essential metrics and KPIs that every organization must understand to optimize their strategy, make data-driven decisions and transform their online performance.